Blumark is one of Australia’s leading Case Management and Process Improvement specialists.
Adding Robotic Process Automation to their product portfolio necessitated a rethink of their messaging and a revamp of their website.
DELIVERABLES
Messaging & Positioning
Web Development
Content Development
Campaign Design & Execution
In order to build a meaningful, future facing value proposition Blumark needed to find a way of connecting their successful case management heritage with their future aspirations in the RPA space.
MVC was brought in to define their unique value proposition and parlay that into a range of content pieces that demonstrated their thought leadership within the RPA space
An intensive messaging workshop resulted in the development of a new positioning; seamlessly blending Blumarks deep Content Management heritage together with their newly acquired Robotic Process Automation capability.
MVC delivered a full messaging suite including brand mission, key differentiators, brand values, value proposition, elevator pitch, and buyer personas.
Their new positioning as one of Australia’s leading case management and process improvement specialists has enabled Blumark to make the move from a ‘one of many’ product vendors to a ‘partner of choice’ with serious credentials.
The brand blueprint was applied across a range of assets including; a freshly built website, case studies and white-papers which were used as the cornerstones of a multi-phased digital lead generation campaign executed by MVC creating positive press sentiment, brand awareness and a healthy RPA pipeline all in one fell swoop.
Marie McIntyre, GM, Blumark
