DELIVERABLES

Marketing strategy
Campaign Design & Execution
Custom list build & opt in
Telemarketing
Event Design & Management
Content Development.

Forming the culmination of Optimizely ANZ’s ‘launch week’ the launch party was intended to bring together Optimizely’s channel partners and customers in an evening of celebration.

Working beyond launch week Optimizely needed a comprehensive go to market strategy addressing aggressive awareness and pipeline goals

The Sydney Museum of Contemporary Art provided the perfect backdrop to the event theme of “Where Creativity and Technology Collide to Fuel Innovation”.

The ‘by invitation only’ event kicked off with a wine tasting showcasing a range of leading edge Australian wines and gave homage to Optimizely’s loyal channel partners recognising their role in Optimizely’s ANZ foundations.

Surpassing everyone's expectations launch nite saw a whopping 300+ guests lining up outside the MCA for a night of celebration.

Following the success of their launch, MVC created an intensive marketing program beginning with an extensive custom database build to support demand generation campaigns, in-person experiences for their clients and prospects and brand and thought leadership initiatives.

Being their regional brand guardian we maintained a fast-paced schedule of campaigns and communications designed to create senior level relationships, fuel their pipeline and accelerate their APAC growth ambitions.