In 2018, long term client Optimizely began gearing up for their first ever user conference and enlisted our help to concept the event, create the messaging and creative and execute on the delegate, sponsor and speaker goals.
DELIVERABLES
Event concept & branding
Messaging
Web Design
Digital Promotion
On-Site Materials
Event Planning & Management
Delegate Acquisition
Sponsor Management.
To create and deliver a multi-stream event designed to meet the needs of a new era of cross-functional product teams spanning engineering, product and marketing audiences.
Key objectives:
Sponsorship funding to offset event costs
300 + delegates
C level and user relevant content
Armed with the theme of “Creating the Future of Customer Experience Today” we developed the event messaging and creative direction.
A high impact delegate and sponsor acquisition strategy comprising a multi-phased promotion program spanning the full spectrum of channels was created in order to meet our investment neutral goal.
Working to a very short turnaround time, MVC managed the event from concept creation, speaker, sponsor and delegate acquisition right through to post-event lead follow up.
Kicking the original delegate goal of 300 attendees out of the ballpark with a whopping 400+ attendees and 10 sponsors - the event secured over $120,000 in sponsor funding, amplified Optimizely’s market presence and provided a significant boost to their sales pipeline.
Dan Ross, Managing Director, Optimizely APAC
